Greystar wanted to generate buzz for the grand opening of their Novel Bishop Arts apartment complex. Past events had attracted the wrong attendees resulting in zero ROI, wasted resources, poor social engagement + reach and inability to retarget potential residents.

Pairr partnered with influencers that aligned with Novel’s target market to attract the right consumers to register for Pairr and promote the event. Pairr analyzed the aggregated experience data to curate an event for Novel’s target market based on “things they like to do”. Pairr partnered with fourteen (14) additional brands to participate in the event based on data-backed decisions to increase attendance, engagement and lease ups.